'The Real Yellow Pages' Directory From BellSouth For Memphis Features 'one Million' Promotion; Delivery Starts Dec. 10, Company Officials Say.

ATLANTA, Dec. 8 /PRNewswire/ -- Like a great magnet, the Greater Memphis, Tenn., area continues to attract people and new businesses. This is evident by the increasing number of issues of the new "The Real Yellow Pages(R)" directory from BellSouth -- featuring a sensational 'One Million Dollar Delivery Promotion" -- that will begin distribution Thursday, Dec. 10.

"We are running this 'One Million Dollar' promotion to remind consumers and advertisers of what a valuable resource they have available in 'The Real Yellow Pages,'" said Pamela R. McCarthy, BAPCO's vice president-Marketing. "It is designed to generate awareness in those features that surveys show consumers are most interested in our directory."

The promotion game piece is affixed to the cover of the new directory. Each game piece has a question and answer column.

To play, users read a question and then scratch off one of the three latex squares to reveal an answer. They look inside "The Real Yellow Pages" to see how many of their answers are correct. The card with all five correct answers could earn the lucky consumers a One Million Dollar Shopping spree in "The Real Yellow Pages." Four correct answers wins a $1,000 shopping spree in the directory, three correct answers wins a $500 shopping spree, and two correct answers wins a $100 shopping spree.

Regarding delivery of the new directory, a BAPCO spokesperson said that by the time distribution is completed Monday, Jan. 11, the company will have delivered nearly 500 more copies of the new directory than the one it published a year ago.

"We have always tried to tailor the contents and services offered in our directories to the needs of our customers," said McCarthy. "I feel our advertisers and consumers are going to like this directory because we believe it is the most up-to-date, comprehensive and accurate buyer's guide in the marketplace today."

BAPCO said it has printed and will deliver 118,536 copies of the new directory. A year ago, the number was 118,037.

McCarthy also said that all residential, business and government numbers for Germantown and Collierville also are included in this directory.

BAPCO has long been recognized as one of the largest -- and certainly one of the busiest -- publishers of telephone White Pages and classified advertising Yellow Pages directories in the world. Formed in 1984 as a subsidiary of BellSouth Corporation (NYSE: BLS), the company produced in 1997 in excess of 57 million directories in nine Southeastern states, Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee.

The company also publishes several well-known niche directories, including the internationally acclaimed BellSouth Guia Export Directory.

BAPCO's electronic publishing affiliate is BellSouth IntelliVentures, which provides The Real Yellow Pages ONLINE, an electronic directory service available on the Internet at www.yp.bellsouth.com. For advertising information, visit the web site or call 1-888-438-7330.